
Recently, I penned a few notes regarding recent exponential rise of “Micro-VC” (loosely defined as firms that raise sub-$50MM-$100MM funds to invest in seed stage companies). According to CB Insights, at least 135 firms such firms exist today! Jeff Clavier, founder of SoftTech VC is without a doubt a pioneer in the institutional seed investing space. The SoftTech team has made over 150 investments since inception (including companies such as Mint, Fitbit, Wildfire, and Brightroll) and recently closed their 4th fund with $85MM in capital commitments. Personally, I’m a big fan of Jeff and the SoftTech story and he was gracious enough to share with us his unique perspective on the ever-evolving seed stage financing market. As a first generation “Micro-VC”, you have seen the evolution of the seed-stage market first hand over the last decade. Can you give us some background into your journey? When I started full-time angel investing in 2004, things were certainly very different than they are now. Back then, seed rounds were smaller, and typically took many angels to fill up, most of whom were brought into deals based on whom they knew rather than the relevant experience and value they brought to companies. Party rounds, which I think are terrible, were certainly the standard. Some full time angel investors like me became known as “Super Angels”. Some of the most successful investors within this group then began to raise formal venture vehicles and became the first generation of what we now call Micro-VC’s. It was actually a small group up until the last 2-3 years, when an influx of supply (new fund managers) and demand (from limited partners) created the current explosion we’re seeing within Micro-VC. Not surprisingly, I now often meet people who either want to be entrepreneurs or VCs, and sometimes both. The explosion of funding opportunities certainly provides entrepreneurs with more choices. In addition, the reduced barriers to entry have allowed some talented young investors start their own firms, many of which bring a fresh perspective to start-ups. With the explosion of Micro-VC funds and the availability of other retail financing solutions, capital seems to have become a commodity, and not a particular scarce one. How has SoftTech become a desirable capital source for entrepreneurs? Yes, capital is definitely a commodity at the seed stage. The best companies and entrepreneurs will have no problem raising given the number of seed investors, retail and institutional. Adding value through relevant connections, sector expertise, and operating experience is paramount today. We are fortunate to have become one of the established seed stage venture brands and our pitch is simple. We have demonstrated success in helping over 150 companies develop...
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